Category

Snapchat

Snapchat’s PR firm sues influencer for not promoting Spectacles on Instagram

By | Advertising Tech, Apps, eCommerce, Gadgets, Hardware, Influencer Marketing, instagram, Media, Snap, snap inc, Snapchat, snapchat spectacles, Social, TC

Influencer marketing could get a lot more accountable if Snapchat’s PR firm wins this lawsuit. Snapchat hoped that social media stars promoting v2 of its Spectacles camera sunglasses on its biggest competitor could boost interest after it only sold 220,000 of v1 and had to take a $40 million write-off. Instead, Snap comes off looking […]

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Snapchat adds new styles as Spectacles V2s get used 40% more than V1

By | Apps, eCommerce, Evan Spiegel, Gadgets, Hardware, Mobile, Opinion, Snap, snap inc, Snapchat, snapchat spectacles, Social, TC, Wearables

Snapchat isn’t revealing sales numbers of version 2 of its Spectacles camera sunglasses, but at least they’re not getting left in a drawer as much as the V1s. The company tells me V2 owners are capturing 40 percent more Snaps than people with V1s. And today, Snapchat is launching two new black-rimmed hipster styles of […]

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Snapchat launches Spectacles V2, camera glasses you’ll actually wear

By | Apps, Gadgets, Hardware, Mobile, snap inc, Snapchat, snapchat spectacles, Social, TC, Wearables

Photos, not just video. No yellow ring alerting people to the camera. Underwater-capable. Classier colors with lighter lenses. Prescription options. Faster syncing. And a much slimmer frame and charging case. Snapchat fixed the biggest pain points of its Spectacles camera sunglasses with V2, which launch today for $150. The company only sold 220,000 pairs of […]

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Why Snapchat Spectacles failed

By | Apps, eCommerce, Gadgets, Google Glass, Hardware, Mobile, Opinion, snap inc, Snapchat, snapchat spectacles, Social

 How come only 0.08% of Snapchat’s users bought its camera sunglasses? Hundreds of thousands of pairs of Spectacles sit rotting in warehouses after the company bungled the launch. Initial hype and lines for its roving, limited time only Snapbot vending machines led Snap to overestimate demand but underdeliver on quality and content. Massive piles of assembled and unassembled… Read More

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Let’s review some of tech’s big second quarter financial stories

By | Amazon, Apps, Blue Apron, Facebook, Gadgets, Google, Mobile, Netflix, Snap, Snapchat, TC, Twitter, Yelp

 Now that the second-quarter “earnings season” — when all of the biggest public tech companies spill their financial guts to the public — is over, and it was filled with a lot of weird stories that seemed a little outside of the mold that we normally see. There weren’t any blockbuster product launches, huge advertising beats, wildly surprising numbers (outside… Read More

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