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Why Snapchat Spectacles failed

By | Apps, eCommerce, Gadgets, Google Glass, Hardware, Mobile, Opinion, snap inc, Snapchat, snapchat spectacles, Social

 How come only 0.08% of Snapchat’s users bought its camera sunglasses? Hundreds of thousands of pairs of Spectacles sit rotting in warehouses after the company bungled the launch. Initial hype and lines for its roving, limited time only Snapbot vending machines led Snap to overestimate demand but underdeliver on quality and content. Massive piles of assembled and unassembled… Read More

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