Photokina is underway in London and the theme of the show is “large.” Unusually for an industry that is trending towards the compact, the cameras on stage at this show sport big sensors, big lenses, and big price tags. But though they may not be for the average shooter, these cameras are impressive pieces of hardware that hint at things to come for the industry as a whole.
The largest trend in photography over the last five years or so, not counting smartphones, has been the emergence and maturity of mirrorless camera systems. These operate in a very different manner from traditional SLRs, and as such market leaders with decades embedded in the latter — namely Canon and Nikon — have resisted making the shift. That changes for Nikon today with its announcement of the Z6 and Z7, which show the company is making the change wholeheartedly.
It’s going to be an exciting year for photographers — finally — as both Canon and Nikon are reportedly planning full-frame mirrorless cameras for debut before the end of 2018. It’s good news for consumers, because it means that both companies have been investing heavily in the next phase of digital photography, and that competition in the mirrorless world is about to heat up.