Advertising is a competitive tool, without which it is difficult for any company to survive in harsh market conditions today. It always has certain goals and objectives, the assessment of the achievement of which ultimately shows its effectiveness and efficiency. Today, specialists are finding more and more new places to place it - on the Internet, advertising on transport, billboards, buildings and other objects. Advertising specialists, psychologists and marketers open non-traditional advertising platforms every day, which show quite high results. Urban elevators in multi-storey buildings of the city are one of such carriers today. They are used to advertise a wide variety of products, services, and businesses. The effectiveness of elevator advertising is based on a few simple rules:- a person who moves at a relatively low speed in the enclosed space of an elevator, willy-nilly begins to look at it;- it is most effective to place posters near the elevator call buttons, because while waiting for the elevator, a person will spend a certain amount of time, which, simply because there is nothing to do, will need to be filled with something. And the conclusion that it is necessary to familiarize yourself with the proposed information comes by itself. This means that advertising works.;- an alternative option for placing advertising posters in elevators on the walls is near the floor buttons or near the screen that demonstrates the movement of the elevator. Being in a confined space, a person will simply have nowhere to get away from an advertising offer;- advertising in an elevator is an aesthetic issue. It will help to close those inscriptions that are made by ill-mannered people. But on the other hand, it must be of a certain quality, so as not to resemble ads posted on poles, which few people read, but they annoy many with their careless appearance.The effectiveness of elevator advertising may partially justify the selective or geographical nature of the advertisement. For example, if your potential customers are concentrated in one area, then you can effectively choose not just the number, but also the location of your advertising space in all high-rise buildings in the same area.The effectiveness of elevator advertising, like any other advertising, is assessed by achieving its goals, as well as by relative indicators (customer growth, increased referrals, turnover, revenue growth, and other financial indicators). They should be compared with similar indicators in the pre- and post-advertising equal period. To determine the effectiveness, an indicator of the costs invested in advertising is needed. It is safe to say that, firstly, you will be able to limit the budget by determining the number of houses and the number of elevators in the area you need, and secondly, you can simply limit the advertising budget to just one amount that will allow you to cover and place a certain amount of advertising. Usually, the indicator of the additional advertising profit generated is divided by the total number of advertising costs. In this case, you can see the payback of one monetary unit of the costs invested in advertising in elevators.In any case, the high effectiveness of advertising in elevators is also proven by the fact that today an increasing number of customers, large and small enterprises, are contacting advertising agencies to place their ads in elevators. After all, all residents of this building, without exception, will see one advertising poster. In addition, going up and down in the elevator every day, they will not be able to ignore the placed advertising message, and it will be a great reminder from day to day. You can choose for yourself exactly how much your advertisement will hang in the elevator.Today, it is already difficult for any company to compete in the market without advertising. It helps to familiarize potential buyers with new products and services, allows the company to declare itself, its entry into the market, and it also allows for various promotions aimed at attracting new customers. In addition, it is she who will not let you forget about your company among similar enterprises, and will also help to persuade the buyer in your favor. Today, advertising, due to its high efficiency, penetrates into more and more new areas of our lives. 1xBet No Deposit Free Bet. New players can get a $5 no-deposit free bet with the 1xbet free promo code today use it on sports or casino games. Winnings are withdrawable after 3x wagering. No deposit required, but account verification is needed. Max cashout is $50. Available in selected regions. 18+. Limited to one per household. Terms apply. Try 1xBet risk-free and keep what you win with this exclusive offer.